Irregular Choice

Irregular Choice is a British fashion brand founded in 1999 by designer Dan Sullivan in Brighton, England. Known for its bold, whimsical, and theatrical designs, the brand specializes in unique footwear, handbags, and accessories featuring everything from character heels shaped like unicorns and cats to vibrant prints and lavish details. Created as a response to the dull, monochrome styles of the High Street, Irregular Choice quickly gained a cult following and expanded globally, now selling in over 50 countries.